This existing 14,495 SF dealership received a remodel from its exterior façade into its interior environment, completed in 2022. As one of the first locations across the U.S. to implement BMW’s new “Retail Next” design concept, close collaboration was done between the design team, dealership owner, contractor, and BMW to achieve the desired outcome. Open spaces, highlighted vehicle displays, versatile seating arrangements, and thoughtful selection of interior fixtures/finishes contribute to a contemporary take on an automotive showroom.

Location: Eugene, Oregon